Kindred Group: A Leading Force in Online Gambling
By 2023, Kindred Group generated £1.21 billion in revenue, showcasing its financial strength and consistent growth within the gambling industry.
The company employs over 2,000 people and is headquartered in Malta, which serves as a strategic location for its global operations.
The interim CEO, Nils Andén, took over in 2023, guiding the group through a dynamic period in its growth trajectory.
- 2023 Revenue: £1.21 billion
- 2023 Net Income: £91.8 million
- Key Brands: Unibet, 32Red, Maria Casino, Bingo.com
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In previous blog I added Kindred Group as one of the biggest online casino companies.
Is Kindred Group Ltd a Good Company?
Kindred Group is highly regarded in the online gambling industry due to its emphasis on responsible gambling, customer satisfaction, and innovation.
It operates transparently, with a clear focus on sustainability and reducing harmful gambling. From a business perspective, its financials have remained strong, and it has established itself as a leading operator with a solid reputation.
Owned brands
Kindred Group manages a diverse portfolio of brands, many of which are leaders in their respective markets. Below are the top 10 brands from Kindred Group:
- Unibet
Unibet is the flagship brand of Kindred Group, offering sports betting, online casino, poker, and bingo. It is one of the most recognized brands in Europe and has a strong presence in many countries, including the U.K. and Australia.
Unibet is one of the casinos that accepts PayPal, I added it to one of the my newest blogs about it. - 32Red
32Red is a leading online casino brand known for its user-friendly interface and high-quality gaming experience. It offers a wide range of casino games, including slots, roulette, and blackjack, and is particularly popular in the U.K. - Maria Casino
Maria Casino focuses on casual gamers and offers an extensive selection of casino games, including slots, table games, and bingo. It is one of the top brands for casino gaming in Northern Europe. - Bingo.com
As its name suggests, Bingo.com is a leading online bingo platform. It also offers other casino games but primarily focuses on providing a social and engaging bingo experience. - Roxy Palace
Acquired by Kindred Group in 2015, Roxy Palace is a well-known online casino brand that offers a range of casino games and has a strong reputation in the U.K. market. - Stan James Online
This is a sports betting brand that Kindred Group acquired in 2015. While it originally had a focus on horse racing, it now covers a wide range of sports markets. - iGame
iGame is an online casino brand catering to players in the Nordic region. It offers slots, poker, and various casino games, with a particular focus on the Scandinavian market. - Casinohuone
Casinohuone is a popular online casino brand focused on the Finnish market. It offers a wide range of casino games, including slots, table games, and live casino options. - Viking Slots
Viking Slots is a casino brand offering a themed gaming experience that is especially popular in the Nordic region. The brand focuses on delivering a fun and engaging slot game experience. - Bohemia Casino
Bohemia Casino caters to players in Central and Eastern Europe, particularly in markets like the Czech Republic. It offers a broad selection of casino games and has a growing user base.
How Big is Kindred Group?
Kindred Group is a significant player in the global gambling market.
- It operates in over 100 countries, employing more than
- 2,000 people across its various divisions and brands.
With revenues reaching £1.21 billion in 2023 and a portfolio of nine key brands, the company’s scale and influence in the industry are undeniable.
We are pleased to announce that the Board of Directors has unanimously recommended the acceptance of an offer from @FDJ to Kindred shareholders.
— Kindred Group (@KindredGroup) January 22, 2024
We are excited about the potential opportunities under this proposed collaboration with FDJ.
Read More: https://t.co/fo4ctNJBY8 pic.twitter.com/v8m6XL3U9a
What is a Kindred Group in Gambling?
Kindred Group is an operator that offers online gambling services, including sports betting, casino games, poker, and bingo.
Its brands, such as Unibet, 32Red, and Maria Casino, cater to different markets, offering tailored gambling experiences to millions of customers.
Kindred is also known for its responsible gambling initiatives, aiming to promote safe and regulated gaming environments.
What is the Future of Kindred Group?
The future of Kindred Group looks promising, given its strong financial performance, brand diversity, and commitment to innovation. The group continues to expand in regulated markets, especially in Europe and the U.S., and invests in technological advancements like AI-driven responsible gambling tools.
With Nils Andén at the helm as interim CEO, the company is poised to continue its expansion and growth.
Does Kindred Group Ltd Pay Well?
Kindred Group offers competitive salaries and benefits to its employees, reflecting the company’s strong financial standing and its need to attract top talent.
Who is the CEO of Kindred Group in 2024?
As of 2024, Nils Andén serves as the interim CEO of Kindred Group, a position he has held since 2023.
Nils Andén took on the role of Kindred Group’s Interim CEO on May 17, 2023, and will officially transition to the permanent CEO position in February 2024.
With extensive experience in the gambling industry, Andén’s leadership is expected to drive further growth and innovation for the company.
Kindred Group, a major online gaming operator, manages a diverse portfolio of brands such as Unibet and 32Red, which cater to millions of users worldwide.
Who Owns Kindred Group?
Kindred Group is publicly traded on the Nasdaq Stockholm stock exchange, which means it is owned by a wide range of institutional and individual shareholders.
How Much is Kindred Group Worth?
As of 2023, Kindred Group reported revenues of £1.21 billion and a net income of £91.8 million. The company’s market capitalization fluctuates based on stock market performance, but it remains one of the most valuable online gambling operators in the world, reflecting its strong financial health and market position.
How Old is Kindred Group?
Kindred Group was established in 1997, which makes it over 26 years old as of 2024.
Kindred Group was established by Anders Ström in 1997. Initially founded as Unibet, the company was created to provide sports betting services primarily to the Swedish market.
Over the years, it has transformed from a single-brand company to a multi-brand operator with a presence in multiple global markets.
Where is Kindred Group Based?
Kindred Group is headquartered in Malta, a strategic location that serves as a hub for many online gaming companies.
Registered office: c/o Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta VLT 1103, Malta.
How Many People Work for Kindred Group?
Kindred Group employs more than 2,000 people worldwide.
The workforce spans across various departments, including customer service, marketing, product development, and technology, supporting its operations across different brands and regions.
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